These seven phases guide our journey of finding, navigating and accomplishing worthy pursuits.


phase 01.



Mediocrity is the result of rejecting the calling to become what we believe we have the potential to be. Striving to fit into a mold as opposed to breaking it. Abiding by it’s walls made of doubts, fears and insecurities – held together by a need to protect ourselves from having to feel these emotions.

Life is ours to design and it’s our one and only. Those that respect this truth by clawing towards their carefully chosen peaks are rewarded with something far greater than comfort. 

We start by escaping the limited perspective that mediocrity fosters. Rising above the walls to a vantage point which reveals the mountains we were meant to climb. We get a glimpse of a future that lies beyond resistance. A place with endless possibilities, true freedom and absolute fulfillment.

Habit » Resistance

Priority » Security

Emotion » Defeated

Result » trapped

Task » Be empty


phase 02.



We detach to fully understand our intrinsic nature and strip away anything that’s not essential. We let our intuition take the wheel for a while, embracing the uncertainty of new adventures. We release the part of ourselves that’s been shaped by cultural demands and social conditioning – letting go of what feels heavy and grabbing a hold of what feels right.

Unanchored to rules, routines and convention – we gain the ability to see through a deeper, more conscious part of ourselves. This perception disempowers the fear-based tendency to abandon values and trade our aspirations for comfort. Exploring awakens the essence of who we are, reveals what’s most important to us and reminds us why we must pursue it now.

habit » awareness

priority » introspection

emotion » keen

result » perspective

task » lay the foundation


phase 03.



Our brains have well worn neural pathways where limiting thoughts and beliefs flow naturally. The result is paralyzing doubts, irrational fears and an inability to take action. We start to reclaim control by observing these cognitive traps without judgment from a birds eye view. This awareness can feel like turning on the lights to a messy room. We create order by running every non-serving thought through a lie detector test. 

We ask ourselves these three questions » Is it true? How am I affected when I believe it’s true and who would I be without it? What empowering thought can I replace it with? 

This is the process of neuroplasticity – reshaping pathways in our brain by whacking our way through the tough terrain so that the next time we pass through, it’ll be a little easier. With every repetition, we reinforce the new path until it becomes automatic. The result is a state of mind that transcends the deceptive stories of our thinking.

habit » questioning

priority » uncover truth

emotion » vulnerable

result » belief in possibilities

task » listen to the calling


phase 04.



As we clearly define our pursuit, we include plenty of these three essential ingredients – meaning, challenge, and vulnerability. Accessing more of our potential requires taking on a mission we care about deeply. Meaning is the wind beneath our wings, propelling us to new heights. But the more we care, the more our insecurities and worries get magnified. 

Not feeling any resistance is a clear indication that we’re aiming too low. Just like in the dragon protecting the gold fairytales – what we want most is where we’re most afraid to go. We turn this fear into fuel by viewing it as reassurance that our pursuit is worthy. 

Once the target is chosen, we make a commitment to spend everyday giving all that we have to move closer to it. We become willing to stand face to face with the dragon and strive to prevail.



priority » follow your fears

emotion » inspired

result » willing

task » trigger flow

pursue 2.png

phase 05.



In this phase, the meaning of life is to break walls and build bridges towards the most enlivening pursuit we can dream up. We unleash every ounce of grit we have to keep climbing no matter what. 

Even though everyday is supercharged with purpose, it’s also filled with struggles. It’s easy to welcome in those limiting thought patterns that want to guide us back to the ease of mediocrity. 

Dare to believe that something inside of you is superior to circumstances. This outlook turns seemingly hopeless situations into enjoyable challenges. Our resilience comes from viewing problems as puzzles, failures as lessons and adversity as a catalyst for growth.

habit » persisting

priority » fail often

emotion » obsessed

result » GROWTH

task » find balance


phase 06.


If a ships compass is off by just one degree then it will eventually find itself hundreds of miles off course. After experiencing the thrill of progress, it’s easy for the priority to become maintaining it as opposed to steering it. To avoid getting lost in ambition, we continually re-adjust our aim towards our ever-changing aspirations. 

We can see if our trajectory is off only in moments of peace so we sharpen the indispensable skill of maintaining balance. By carving out time to stop all the doing and focus on being, we remember why we’re on this pursuit in the first place. Re-energized and oriented, we’re able to apply what we’ve learned to redesign our map.


hABIT » disentangle

PRIORITY » flexibility

EMOTION » revitalized




phase 07.


Each phase has optimized our performance, alignment and mind-state so that we can now become a version of ourselves more capable than we ever imagined. Fully awake and connected with the pursuit that are most important to our soul’s evolution, we start to progress exponentially.  

We wake up excited everyday, willing to dive into chaos to actualize any undertaking. When resistance pops up, it no longer has the power to guide our actions. We’ve perfected a system that dismantles our cognitive traps and excuses. 

Immersed in the successes, failures, pleasures, and struggles of the path – we reach a new kind of fulfillment. One that comes from knowing we’re giving life everything we have, we’re becoming all that we could be and whatever force tries to stop us has no chance.

hABIT » innovate

PRIORITY » autonomy

EMOTION » absolute fulfillment


TASK » Appreciate