mattias fredriksson


Doubt is the result of our powerful imagination used to visualize the worst possible outcome. This expectation of failure causes inaction, making us lose the good we could have won.

We can’t think our way to self-assurance, we need proof that we’re worthy of the confidence we seek. That’s why taking action is the only thing that can cure our doubts. Prove them wrong and watch as your newfound courage guides you to new heights.

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© Mattias Fredriksson // Athlete: Espen Linnerud // Location: Stranda, Norway